Monday, 14 July 2008

The Great Emmerdale Farm Merchandise Explosion...

From "The Hotten Courier", Yorkshire Television publicity material for "Emmerdale Farm", summer 1988. No such offers were featured in the September 1984 edition of the publication. The times were certainly changing...

In the early-to-mid 1980s, Emmerdale Farm fans could look forward to buying the continuing series of novels, some cheese and knitting wool, and an occasional magazine. But by the late 1980s, after the advent of EastEnders and Neighbours, it was evident that soap sold and that realisation was not lost on Yorkshire Television.

So, would it be a Seth Armstrong badge or fridge magnet? How about a shopping bag? A bookmark? A mug? A tea towel - or even a walking stick badge?

The choice was yours...

The Woolpack T-shirt was actually featured in the series - a gimmick adopted by Amos Brearly to pep up trade in the continuing war with The Malt Shovel.

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