Sunday Mirror, 3/7/1983: "Emmerdale Farm" is making a quiet assault on the TV ratings. It is at number 5 in the ITV top ten, rivalling "Crossroads" for the title of Britain's most popular show after "Coronation Street"..
Sonia has watched The British Soap Awards, and is surprised at something said on that show:
I watched avidly and was startled to hear from Claire King that Emmerdale didn't take off until after the plane crash! Why on earth was it kept on for all those years beforehand? I was outraged!
Lol! Sonia. In terms of ratings, I think that Emmerdale had its highest ever for the plane crash drama. I have the monthly ratings from January 1994 which show it achieved 16.8 million viewers.
In February 1994, it scored under 11.2 million viewers, falling out of the Top Twenty monthly ratings completely, which surprised me.
Comparing more typical ratings, I went to November 1994 (well after the plane crash) to find the show scoring 11.5 million viewers, as compared to 12.5 million viewers ten years earlier in November 1984.
It can, and should be stated, that mainstream satellite TV was nowhere in 1984, so that would boost ratings for the show as there were only four channels to view, but it must also be stated that Emmerdale Farm wasn't properly networked in 1984 - major ITV regions Anglia and Thames were showing it at teatime, and many people were not aware of its existence, so it was doing very well indeed.
It should also be stated that satellite TV was not as established, popular or diverse as it is today back in 1994, the BARB monthly top twenty ratings were still composed of BBC and ITV programmes, and Emmerdale was then being shown countrywide in an early evening slot, so that probably evens the score.
Its ratings always appear to have fluctuated.
Perhaps the BSA speech writer has been reading Wikipedia?
I wouldn't be "outaged", Sonia. The statement is what I call a "Wiki-ism" (many people do trust Wikipedia - although it's the source of a lot of dodgy info!) and simply to be taken with a pinch of salt.
It was certainly great to see Claire King again!